Sergio Luna Experience Design
Digital systems that earn their keep.
Web engineering, practical AI and conversion-focused experience design for brands ready to move beyond patchwork fixes.
Not more production. More leverage.
SLED helps growing brands turn their websites into clearer, faster and more useful business systems.
That may mean rebuilding a critical WordPress flow, improving a Shopify storefront, connecting repetitive work across tools, or adding an AI-assisted experience where it genuinely helps customers.
The work combines strategy, interface design and hands-on development. You work directly with the person shaping the solution and building it.
A focused technical partner for the parts of your digital experience that affect leads, sales and operations.
Integrated execution
Design decisions stay grounded in technical reality, and development stays aligned with the customer experience.
Selective capacity
A limited project roster protects focus, response quality and delivery standards.
Platform fluency
WordPress expertise, with practical experience across Shopify, Webflow and Squarespace, plus custom HTML, CSS and JavaScript.
North American context
Bilingual English/Spanish collaboration for brands working across Canada, the United States and Mexico.
Build, improve and automate what already matters.
SLED works in four areas of focus.
01 / Web engineering
Best for: platform upgrades, custom features, complex content structures and commerce workflows.
02 / Performance and conversion
Best for: sites with traffic that are underperforming, aging or difficult to maintain.
03 / AI and workflow automation
Best for: teams with clear bottlenecks, repeated questions or manual hand-offs.
04 / Experience and visual systems
Best for: launches, redesigns and teams that need one creative-technical point of contact.
Buy an outcome, not an open-ended build.
Each sprint begins with a short fit check and ends with a working, documented release. Final scope and schedule are confirmed before payment.
Site Intelligence Sprint
Starting at $1,400 CAD
A focused review of one revenue-critical website journey.
Workflow Automation Sprint
Starting at $1,800 CAD
One repetitive workflow redesigned and connected.
AI Lead Concierge
Starting at $2,400 CAD
A guided website assistant designed around qualified enquiries.
Ready to discuss the next move?
Start with the business problem, not the solution. Write to hello@sled.design or call +1 514 497 9561.